10 Step Strategic Marketing Plan
1. Preparing the Home
You are selling one of your largest assets and the Buyer is likely buying their dream home and therefore we must do our best to present it in this light. Professionally staged homes spend 83% less time on the market than non-staged homes. Chris Abbott provides complimentary staging consultations for all of our clients and, if necessary we have access to one of the top Staging companies in Oakville. During the consultation, you will be walked through the home to explain what needs to be addressed and why. Having the eyes of a professional look at your home will help shed new light on what may need to be moved or added to give it the flare buyers are looking for.
2. Professional Photography
Buyers want to see PHOTOS! It’s important to generate the most interest possible from the first impression and this is done through professional quality photos. We believe in providing as many photos necessary to give buyers a good feel for the property. All photos are taken in advance of the listing and posted immediately to the listing. You will never see “NO PHOTO” or only a shot of the exterior. Professional photos attract interest and buyers.
3. Online Marketing
With over 92% of home buyers shopping online to find their home even before they call an agent, web exposure needs to be at the forefront of any marketing campaign. Your listing gets multiple posts to the Public MLS with the maximum number of photos, virtual tour and in-depth description. Your listing is also posted to YouTube, Facebook, and literally hundreds of other websites through syndication. We purchase Google Adwords to drive traffic to your listing and provide a dedicated URL www.youraddress.com In addition, your listing will be featured on Chris’ personal website www.AbbottHomes.ca Combined, these websites get over 500 local visitors per week looking for homes in the area.
We believe in pricing the home at market value and holding the price. Pricing high with the thought of “Bring me an offer” does not work, statistically you will get less for your home by starting high and adjusting the price over time.
Your listing is new and hot once and you will attract more buyers and ultimately more money if you price it properly. We don’t want to miss the right buyer by pricing the property above what they are looking at. Buyers will pay asking or more if they see the value. Price strategies will be discussed once we review the Comparative Market Analysis for your Home. Our goal is to get you top dollar!
5. Customized Feature Sheets
Many Buyers’ will look at 5 or more properties in one day. We want them to take something away from your home that will leave a lasting impression. Your home deserves to be shown in the best light possible, and having stunning feature sheets for prospective buyers to take with them does just that. Striking professional photos, effective wording and detailed information gives the buyer a reason to discuss your property further. All feature sheets are prepared and delivered within 24 hours of listing, if not in advance.
6. Showing Feedback & Communication
A key and often overlooked aspect of selling a home is getting feedback from agents who have shown the property. We call all showing agents the day after showing and ask for their feedback and their client’s feedback. By gathering this information we can see trends in the comments and adjust accordingly. We also track the interest of buyers and should we get an offer, we know who to contact to try and get more. We believe that you allowed someone into your home and therefore we try our best to at least let you know what they thought.
Chris Abbott and his team are full members of The Oakville Milton RE Board, The Toronto RE Board and the Realtors Association of Hamilton-Burlington. This means that your home gets more exposure through the real estate boards in the area. Real Estate agents search through their own local Board that they are a members of. By posting your listing on multiple boards, your listing is seen my more agents and their clients. This is also why you may see multiple listings on the Public MLS. Agents load onto their local board and that information uploads to the public system. The large number of transactions Chris has completed over the years has resulted in many relationships with fellow Realtors. This allows us to promote our listings with other agents and gets us a good response to feedback requests and agent open houses. We also promote your listing on our Facebook pages and through our extensive mailing list.
8. Open Houses
We believe any exposure is good exposure and therefore open houses can be a good avenue to get new buyers through your home. Occasional open houses will add market exposure and allow buyers through what they may not have otherwise come through. Open houses are always promoted and advertised on numerous websites through syndication of your listing (mass sharing), MLS.ca, Realtor.ca, AbbottHomes.ca, youraddress.com, etc. We also advertise with extensive signage on the property and throughout the neighborhood.
An agent open house is always held if possible. There are scheduled times for agent open houses throughout the various areas. Your agent open house will be held on the first available day following your list date. The agent open house allows Realtors to preview homes for prospective clients. It’s also a great way for us to get feedback on price and décor.
9. Strategic Geographic Mailing
Various print mediums are utilized to bring attention to your listing and our website. This includes “Just Listed” and “Just Sold” postcards specific to your area which draws awareness and attention to those looking to remain in the neighbourhood but looking for a change in housing.
10. Skilled Negotiation
Having an experienced negotiator on your side when you get an offer is invaluable. Through proven techniques we can maximize your return and get you that little extra, such as more money, appliances, the closing date you want or the light fixture in the dining room. As a Certified Negotiation Expert (CNE Designation) with the Real Estate Negotiation Institute, Chris has negotiated hundreds of deals and knows how to get the most for his clients. He has seen all the various conditions and terms and knows how they can affect you. We take pride in having satisfied clients and this is ultimately achieved at the negotiating table.